Vinamilk is the largest dairy company in Vietnam. Based on the UNDP 2007 Top 200 largest companies in Vietnam report, it is also the 15th largest company and the most valuable listed company in Vietnam. In 2010, it was the first company in Vietnam to be included in Forbes Asia’s 200 Best Under a Billion list, highlighting 200 high-performing small and medium enterprises with annual sales of less than $1 billion
Vinamilk recognized early on that consumers are spending more and more time online. In the past, they have initiated successful digital campaigns online and, above all, via YouTube. Together with selected influencers, this has become a success story for Vinamilk.
Nevertheless, Vietnam is special and Vinamilk consumers are all over the country. The same applies, of course to Vinamilk personnel, sales, partners and many others.
This situation gave rise to an idea:
With all this communication and collaboration technology, wouldn’t it make sense to integrate all these employees, partners and many more on a common digital collaboration platform in order to optimize logistics and consumer contact? A Vinamilk platform. To think even further: wouldn’t it make sense to integrate consumers into the existing online strategy as an accompanying measure?
A collaboration platform with so many users would later on make it possible to involve consumers more directly than ever before.
Based on such an infrastructure, Vinamilk would suddenly be able to send short-term messages to groups of employees, vendors, stores and resellers. Live stock availability requests, special conditions are then directly activated and additional tools in the action cards allow even more dominant options.
With future consumer integration, Vinamilk would then be able to manage supply and demand more directly and efficiently.
With these options several KPI’s are improved sustainably:
right from the start xspera offered details feasible solutions and profound planning
— Nguyen Nghi
IT Director | Vinamilk